Who We Are

The Office of Strategic Communications and Relations (OSCR) provides leadership, coordination, and strategic counsel for the development of coherent and timely communications that forward our mission and values and promote the multifarious aspects of CIIS.

We are a resource for the entire community — the schools, departments, programs, research institutes, public programs, the arts, and community wellness clinics — who have something to communicate to their members, stakeholders, and audiences. We are award-winning experts in the power of words and images across all platforms. We look forward to partnering with you on projects from conception to completion.

What We Do

CIIS has powerful stories to tell. Our office works to enhance the University’s visibility and to strengthen public understanding of and appreciation for CIIS and integral education. We also strive to strengthen the University’s relations with its alumni, donors, and partners and to promote and protect CIIS’ interests. What you do is transformative and much needed in the world. Whether you’re a journalist seeking information or an expert source, or a faculty or staff member, a student, or an alum with an idea or project, we’re here to help.

Services We Provide


We help to develop short- and long-term marketing initiatives that support the mission, values, and unique position of CIIS in the marketplace. We drive cross-functional collaboration across the organization, including brand integration, strategy, planning, advertising, client/program services, social media. 

Creative Services

We maintain the University’s visual identity and provide design consultation and development services, including writing, editing, digital content, publications, print materials, video production, photography, signage, promotional items, event planning, as well as media placement that help promote the CIIS story in specific, authentic, and compelling ways. 

Media & Strategic Relations

We provide communications services for media, public, community, and university relations, including crisis management. We also help with research and writing for the president, departments, and members of the Board of Trustees. 

A room with large computer screens with codes and a smartphone in front of them

Web Administration

We’re responsible for developing and maintaining CIIS’ web presence. We have expertise in web content strategy, brand integration services, design, information architecture, and site analytics. Our web team provides consultation and development services, search engine optimization, analytical reports, and training for faculty and staff editors. We also oversee the creation and management of all pages on the CIIS website. 

Working With Us

For all web, creative, or marketing requests, please submit a Zendesk ticket, and we’ll get back to you in 1-3 business days.

If you don’t have a Zendesk account, create one today using your CIIS email here.


All materials can be accessed via our Zendesk Portal.

Branded materials:

Release forms (Photo, Video)
Consent Recording Signage
Media Kit (coming soon)
Messaging Strategy (coming soon)
Image Gallery


Brand Standards
Editorial Style Guide 
Staff (coming soon)
Working With Us & Timelines (coming soon)

Media Relations

Journalists | How to Work with Us (coming soon)
Internal Communication & Crisis Management (coming soon)
Faculty Research & Thought Leadership (coming soon)

For all inquiries, contact Andrew Martin at amartin1@ciis.edu.

Drop-In Hours

To better support the community with their design or web needs (e.g., refresher CMS trainings, using branded templates, tips and wise counsel), we offer the following drop-in office hours via Zoom:

Creative Team
Tuesday 2pm-3pm (Design)
Friday 9:30am-10:30am (Video and Multimedia)

Website Team
Monday 1pm-2pm

For requests beyond the scope of Drop-in Hours, please, reach out via Zendesk, and we will get back to you with the next steps.

Meet the Team

Michele DeMarco

Director of Communications, Marketing, and Strategic Relations

Svetlana Smironova

Assistant Director of Integrated Marketing

Crystal Nohelani Erlendson

Assistant Director of Creative Services

Mustafah Greene

Assistant Director of Web Strategy and Development

Andrew Martin

Senior Media Relations Manager

Danielle Freiman

Creative Services Manager

Anna Franchi

Web Services Manager

Nelson Melgar

Multimedia Specialist and Production Manager

Jen Freed

SEO Web Developer

Alice Lin

Graphic Designer

Christina Fanciullo


Jacqueline Legazcue

Social Media and Digital Content Manager

Rhonda Reliford

Marketing and Communications Coordinator

Stay Connected to CIIS